UCLH Warns of Fraudulent Alzheimer's Cure Advertisements Using AI Impersonation

NHS trust urges public to report fake health claims and rely only on trusted sources like the NHS website.

Generic image of a medical professional's hands using a tablet displaying a health website.
AI

Generic image of a medical professional's hands using a tablet displaying a health website.

University College London Hospitals NHS Foundation Trust (UCLH) has issued a warning regarding fraudulent online advertisements that use artificial intelligence to impersonate its consultant neurologist, Professor Cath Mummery, to promote a product falsely claimed to be an Alzheimer's disease cure.

The advertisement, which is circulating online, is fraudulent. UCLH has reported the content to the Advertising Standards Authority (ASA) and strongly encourages the public to do the same if they encounter it, as well as reporting it to the platform where it is viewed.
The NHS and its staff do not endorse commercial products or advertise medication. Medicinal products sold through fraudulent advertisements may be ineffective or harmful. While AI-generated images and videos can appear convincing, health advice should always be obtained from trusted sources such as the NHS website.
Based on information from the official source: University College London Hospitals NHS Foundation Trust (16/10/2026)