The campaign, running from 9 to 16 November, aims to increase vaccination rates among eligible individuals before the winter season. NHS teams, hospital trusts, local councils, and community groups are collaborating to provide accessible vaccination services across the city.
Flu is a serious respiratory infection that can lead to severe complications such as pneumonia and breathing difficulties, particularly for vulnerable groups including young children, older adults, pregnant women, and individuals with long-term health conditions.
Last winter, flu caused an estimated 3,800 deaths in England. While approximately 23 million people were vaccinated, preventing an estimated 104,000 hospital admissions and 7,100 deaths, the 'Big Week' aims to further boost protection.
The flu vaccine is crucial in protecting those most at risk, reducing the likelihood of serious illness, aiding recovery, and lowering the need for hospitalisation.
